As CEO, Griffin oversees operations and development across multiple brands, including Vegas-Style Skill Games and Blue Bull Gaming. He also serves as Chairman of the Board for all three entities.

His leadership style is practical. He focuses on systems, people, and long-term positioning. “We’re in a fast-moving space,” Griffin says. “If you don’t adapt, you fall behind.”

One of his key initiatives was the creation of the Vegas-Style Rewards program. The goal was simple: strengthen customer engagement and build loyalty in a competitive market. “Loyalty isn’t automatic,” he says. “You have to earn it.”

He also oversaw development of the Vegas-Style online casino platform. The move into digital expanded the company’s reach and aligned with shifting consumer behavior. “The customer doesn’t just live in one place anymore,” Griffin notes. “You have to meet them where they are.”